Control: The Other Primary Reinforcer

Behaviour analysis (BA) studies how animals learn and change their behaviour due to environmental interactions. Learning is an evolved tool, part of our biological endowment from a behaviour analysis perspective. Simply, it is our nature to behave effectively. Effective behaviour is blocked when learning and welfare are compromised. You can enhance learning and welfare by increasing animals’ control over their valued outcomes. This talk is an overview of the science-based principles and practices relevant to improving learners’ effectiveness by providing more control.

About Dr Susan Friedman

Susan G. Friedman, PhD, is a professor emeritus in the Department of Psychology at Utah State University. Susan has co-authored chapters on behaviour change in five veterinary texts, and her popular articles are translated into 17 languages. She teaches seminars and courses on animal learning online (How Behavior Works: Living & Learning With Animals) with students from 60 countries. Susan also consults with zoos and animal organisations worldwide. Between 2002–2010, Susan was appointed to the F&WS California Condor Recovery Team. This team was retired shortly thereafter due to the breeding program’s success. She is the Chairperson of the Scientific Advisory Committee of the American Humane Association (AHA) Film and TV Unit. She is also a member in good standing of ABAI, ABMA, IAATE and IAABC. See behaviorworks.org and facebook.com/behaviorworks.