Our Mission and Vision

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Our Mission


To enhance the human-dog relationship by educating trainers, other animal professionals and the public; and advocating dog-friendly training.



Our Vision


All dogs are effectively trained through dog-friendly techniques and therefore are lifelong companions in a relationship based on mutual trust and respect.

Our Strategic Plan 2022–2025


To achieve our mission and vision, we recognise five key focus areas and objectives to be achieved by 2025. Read how we will achieve these in our Plan.